Switch Norths

Converse world headquarters building on Boston‘s Lovejoy Wharf

In January 2013, Converse announced plans for a new headquarters building, and moved in April 2015. It was constructed near North Station in downtown Boston, on the historic Lovejoy Wharf, overlooking the Charles River as part of a major site overhaul and restoration of public waterfront access. The 10-story 214,000-square-foot (19,900 m2) office building includes a permanent music recording studio for the new “Converse Rubber Tracks” project, 5,000-square-foot (460 m2) gym with a separate yoga studio designed in partnership with Nike, and a brand new 3,500-square-foot (330 m2) retail Flagship Store.